The Dallas Mavericks Partners with The Q for a Live In-Stadium Fan Experience.

Overview

The Dallas Mavericks looked to incorporate live trivia into their pregame Fan Appreciation Night to hype up the crowd before the final game of the season. With the help of The Q’s mobile setup capabilities, the team was able to execute a Maverick’s-themed trivia show that fans in the stands could tune into, with a twofold prize of upgraded seats and cash.

Background

The Dallas Mavericks noted thin crowds in the arena in the hours leading up to game time, prompting them to search for ways to increase audience engagement before tip-off. Fan Appreciation Night provided the perfect setting in which to do this, so the Mavericks reached out to The Q to create a customized trivia game for the fans.

Solution

Using our mobile setup, The Q was able to bring the live trivia experience to American Airlines Center before the game began. The audience opened up The Q on their mobile devices and played along to trivia centered around the Mavericks, hosted by *need host’s name* live in the arena as the teams were warming up. To ensure maximum crowds in the stands, the prize could only be claimed by players who were inside of American Airlines Center, right in the center of the action.

Results

Fans were excited to show off their Mavericks knowledge and packed the stands for this pregame Fan Appreciation Night event. The audience was driven to enter the arena before game time so that they had the chance to participate in, and possibly win, this special show.